Following the tragic death of trainer Dawn Brancheau last week, SeaWorld found itself at the center a highly publicized crisis. But with an established social media presence and strong following on its blog and Twitter, the company was able to engage social media to quickly respond to the story. Read the rest of this entry »

I feel a little guilty when I say my favorite area of public relations is crisis communications. I certainly don’t want anyone to experience a crisis. But when a crisis does occur, it’s a really good feeling to help that person or company through a potentially damaging situation.

As much as I enjoy scoring a feature placement in my client’s dream publication, there’s nothing more rewarding to me than supporting an organization through the worst of times.

That’s why I’m a big advocate for first, understanding what a crisis communications plan involves and second, developing one. Read the rest of this entry »