Print or digital? Online or in hand? The battle for marketing dollars has gone on for years, but it’s really come to a head with the recession. Why not snap at the chance to pare the budget by going digital? But for a sound marketing strategy, the question isn’t that simple. Thankfully, print versus digital isn’t an either/or proposition. Combining both often yields the best results. Read the rest of this entry »
Archive for the ‘Residential Real Estate’ Category
Online vs. Print: Finding the Balance
Thursday, February 18, 2010
Jason McCabe is an account manager with DickinsonGroup. He helps translate clients’ business objectives into effective marketing and public relations programs.View Full Bio
Trendwatching for Real Estate
Tuesday, December 8, 2009Trendwatching.com has come out with its list of 10 trends for 2010. While the trends are geared toward consumer goods and services, several have interesting implications for real estate. Read the rest of this entry »
Pat Vaccaro is DickinsonGroup’s communications director. A seasoned writer and editor, she helps businesses tell what they are, what they do and what sets them apart.View Full Bio
ULI’s Emerging Trends in Real Estate 2010 in 300 Words
Tuesday, December 1, 2009You know the 30-minute reductions of Shakespearean plays? Well, this is ULI’s Emerging Trends in Real Estate 2010, recapped in 300 words. Hold on tight. Read the rest of this entry »
Pat Vaccaro is DickinsonGroup’s communications director. A seasoned writer and editor, she helps businesses tell what they are, what they do and what sets them apart.View Full Bio