We dig before we build.
Delving into the vision of the client’s leadership team, we garner an in-depth understanding of immediate and long-term goals and objectives. Going deeper, we conduct:
Internal Audits
We probe for the inside perspective with:
- Positioning questionnaires
- Online surveys
- Interviews
- Discussion groups
Competitive Audits
Through online and telephone surveys, focus groups and social media studies, we survey the competitive landscape of:
- Logo/identity
- Web site (including search engine optimization and architectural/design studies)
- Media coverage
- Collateral
- Perceptions of clients, prospects, recommenders and competitors