-
Maureen Mullady, creative group director and crisis communications specialist at the Chicago-based DickinsonGroup, says that communications professionals often use a market-by-market strategy when pitching senior housing stories. - PR Week
See Full Article
"Conversions" is probably the single most important metric for small businesses, as they're typically most concerned with the number of leads and sales driven by each campaign, Cavan Moon, an Internet marketing specialist at DickinsonGroup told E-Commerce Times.
See Full Article
“The ideal campaign includes both search engine optimization and pay-per-click. But if you have to choose, pay-per-click offers the better short-term investment,” says Colleen Scrivner, principal of DickinsonGroup. - DMNews
See Full Article
NEED A SPEAKER OR RESOURCE FOR AN ARTICLE?
TOPICS DG CLIENTS & PROFESSIONALS CAN COVER
21st century modernism
21st century theology
Acquisition strategies – repositioning and improving the quality of the purchased properties in order to attract high-quality tenants, increasing occupancy and value
Adaptive re-use
Advancing the independence of people with disabilities
Alternatives to timeshares
Assistive medical equipment
Assistive technology
Assistive Technology Exchange Network
Commercial office vertical subdivision
Corporate parking services
Creating a first-class tenant environment
Creating architecture in balance
Designing buildings that are contextually appropriate
Designing workplace interiors on a tight budget
Eco-friendly parking operations
Effective asset management during turbulent economic times
Enriching the lives of people with disabilities
Financing for individually owned offices
Food choices for improving senior health conditions
Fractional ownership
Healthy food choices as alternatives or supplement to prescription drugs
Helping people with multiple and significant challenges connect to the world around them
Home-based services for people with developmental disabilities
How to save money as a renter
Importance of a financially sound property owner/landlord
Liberal religious studies
Life without limits
Living green
Luxury residential design
Managing properties to the highest standards and winning over tenants
Maximizing parking facility revenues
Ministry for the real world
Mitigating and developing brownfields
Office design as a tool for attracting and retaining employees
Office ownership as a sound investment – even during a recession
Parking facility maintenance
Parking facility planning and management
Parking safety and security
Parking technology
Pioneering neighborhoods – leading a development trend
Private Residence Clubs
Progressive seminaries
Providing support for people with disabilities and their families
Real-world functionality
Religious education
Second-home ownership
Senior communities as larger community hubs
Senior wellness
Sensitivity to the built environment
Social justice
The right office design to impress your clients
Value investing: the acquisition, improvement and sale of major commercial properties
Value of ownership versus leasing
What’s new for residential design
Working smart around the world
You meet the most interesting people in senior communities